Mr. Hovey-Smith is a founder of Tidal and has over 25 years’ experience in marketing and communications.  Mr. Hovey-Smith has served as a Senior Director of Public Affairs with Biogen, a leading global biopharmaceutical company as well as Managing Director of  Strategic Communications for FTI Consulting Canada, Director of Communications at Schering-Plough Canada, and Senior Manager of Neuroscience Communications at Eli Lilly Canada. Throughout his career, Mr. Hovey-Smith has served on numerous non-profit boards and currently serves on the board of Chez Doris, a women’s shelter in Montreal. He holds a Bachelor of Public Relations from Mount Saint Vincent University and a Master’s in European Public Relations from Leeds Beckett University in Leeds, UK.