About Us

Our Values

 

At Tidal, we combine a real passion for cannabis with innovation to create premium products for our customers and patients. Whether you are a recreational user, a wellness consumer or a medical patient, Tidal has a product tailored to your needs.

Knowledge

Through pioneering thought-leadership and evidence-based solutions Tidal provides products that enrich our clients’ lives.

Trust

We build your trust by creating our products with your health and safety as our first priority.

Quality

Our quality standards are unsurpassed in the industry, allowing us to deliver premium products that are consistent, safe and reliable.

Process

We combine our extensive cannabis knowledge with our proven manufacturing processes and our advanced research and development to bring you Tidal’s premium, innovative cannabis products.

Meet the Team!

Bright Minds Committed to Bold New Approaches

Our leadership team and Board of Directors bring a diverse range of knowledge, experience and insight to Tidal, creating a collective lens that sets the company apart.

MARK BURTON

PRESIDENT & CEO

Mark’s leadership abilities and considerable business experience, along with his strong track record of success as a CEO, made him an excellent candidate for the role. Mark has demonstrated throughout his career the ability to work successfully in dynamic environments across various industries, designing and executing strategies that have resulted in impressive value creation for stakeholders.

Mark has significant cannabis industry experience, including having been the Chief Strategy Officer of Newstrike Brands (Up Cannabis), a large licensed producer that was recently sold to Hexo Corp. in a $354 million transaction. Mark has also been the CEO of 5 technology companies, a partner at KPMG, and a partner at the pre-eminent Canadian law firm Stikeman Elliott. He has been a director of numerous private and public companies and not-for-profit organizations. He currently sits on the board of Outward Bound Canada and was previously Chair of the Young President’s Organization (YPO) Toronto Chapter.

Mr. Burton holds a B.Sc. Life Sciences (with Honours) from Queen’s University and obtained his law degree (LL.B.) (with Distinction) from Western University.

TONY CINA

CFO / COO

Mr. Cina is a CPA, CA and brings valuable experience in regulated industries, packaged goods, manufacturing and distribution to Tidal. Prior to Tidal, he was the VP of Financial Planning and Controlling at Molson Coors Brewing. Prior to Molson, Mr. Cina served in leadership roles at Canwest, RR Donnelley, Alectra and Alliance Atlantis Broadcasting.

Mr. Cina holds a Bachelors of Commerce from York University and is a member of the CPA Association.

DARREN MARSHALL

VP, OPERATIONS & GENERAL MANAGER

Darren is a horticulturist and the former owner and operator of Mayfield Gardens and Landscape Inc. Since graduating from the Nova Scotia Agricultural College he has focused his career on using science-based approaches to produce high-quality agricultural products.

ERIK LAPOINTE

CHIEF COMMERCIAL OFFICER

Erik Lapointe is the Chief Commercial Officer of Sales and Product Development at Tidal Health Solutions. After spending nearly a decade working in the operations of leading hospitality institutions, including Fairmont and Ritz Carlton, Erik co-founded and developed a specialized beverage company focused on aiding patients in Health Canada’s ACMPR medical cannabis market. Erik remains an active member of the Ivey Business School (MBA’ 17), and the University of Guelph (B.Comm’12) societies.

JONATHAN WENER, C.M.

DIRECTOR

Mr. Wener is a highly regarded business leader and an accomplished entrepreneur with extensive experience in real estate, technology, biotechnology and recycling. Since founding Montréal-based, Canderel Group in 1975, the company has become a national innovator in real estate investment, development and management with over $11 billion in property transactions and offices in major cities across Canada. Recognized as an outstanding team builder and true visionary, Mr. Wener is a celebrated philanthropist and has been honoured with the Order of Canada, the Order of Montréal, the Queen Elizabeth II Diamond Jubilee Medal and the Samuel Bronfman medal.

MICHAEL CABIGON

DIRECTOR

Mr. Cabigon has more than 10 years of senior management experience. Mr. Cabigon is the COO of Radient technologies and was the VP and GM of a private equity-backed business that ultimately sold, generating a significant return for shareholders. He was also previously Managing Partner of Foundation Equity, a venture capital firm. Mr. Cabigon holds a B.Comm from the University of Alberta

CHARLES FLICKER

CHAIR

Mr. Flicker is the CEO of the Wener Family Office, overseeing the firm’s investment portfolio, management team, strategic direction and stakeholder relations. Previously he was a partner at McCarthy Tétrault LLP, focusing on commercial real estate and corporate law.

ANDREW MACGILLIVARY

DIRECTOR

Mr. MacGillivary is the former President and CEO of Gay Lea Foods, a large Canadian dairy co-operative. Prior to his 12 years with Gay Lea Foods, he held leadership roles with a variety of private and public companies, including Saputo, Agrifoods, Baxter Foods and Nestle.

MARK BURTON

PRESIDENT & CEO

Mark’s leadership abilities and considerable business experience, along with his strong track record of success as a CEO, made him an excellent candidate for the role. Mark has demonstrated throughout his career the ability to work successfully in dynamic environments across various industries, designing and executing strategies that have resulted in impressive value creation for stakeholders.

Mark has significant cannabis industry experience, including having been the Chief Strategy Officer of Newstrike Brands (Up Cannabis), a large licensed producer that was recently sold to Hexo Corp. in a $354 million transaction. Mark has also been the CEO of 5 technology companies, a partner at KPMG, and a partner at the pre-eminent Canadian law firm Stikeman Elliott. He has been a director of numerous private and public companies and not-for-profit organizations. He currently sits on the board of Outward Bound Canada and was previously Chair of the Young President’s Organization (YPO) Toronto Chapter.

Mr. Burton holds a B.Sc. Life Sciences (with Honours) from Queen’s University and obtained his law degree (LL.B.) (with Distinction) from Western University.